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The following information is applied to postcards campaigns; if you need to do a different type of campaign just contact us.

Variable Text Elements
Include variable text in your marketing. It can be any text contained in the mailing information list/database. You only have to define which type of variability you desire.

Using variable text elements this agent has generated two different custom messages, one for property owners and the other for people who are renting/leasing the condo, according to information contained in the database. This way, she was able to address two different types of customer's needs with the same marketing campaign.

Variable Images
Add variable images/photos to your mailing campaigns. Just send us a CD/DVD with your images and a mailing list/database containing the images name and we will do the rest.

In this case, we have used a different building photo for each mailing address. The main objective was to create an emotional affiliation between something known, as the place where the potential customer lives, and the postcard.

Variable Composed Image
This is the most advanced case where, base on one image or chart and certain attributes, a composed image is generated. For example, you can build variable pie, bar or line charts with your customers information.

This piece was part of a high impact marketing campaign using a composed image, where the main objective was to sell an exclusive ocean-front condo. In order to build an emotional affiliation, the mailing recipients have an exclusive reserved seat in this beautiful place.

Service Pricing
The following prices do not include Direct Mailing Postcards services price, they have to be added to the selected postcard services.

In our file formats section you will find the different types of files that we can handle.